The Magic of the First Lines: How to Create a Catchy Headline

The Magic of the First Lines: How to Create a Catchy Headline The headline is the face of your text. It is the one that decides whether the reader will continue reading. A good headline should be short, concise and intriguing. Use numbers, questions or promises of benefit to attract attention. For example, “5 Ways to Double Sales in a Month” or “How to Get Rid of Routine in 10 Minutes a Day?”. Make sure that the headline matches the content of the text so as not to disappoint the reader. Experiment with wording and track which ones work better. And remember: a good headline is 50% of the success of the text. For a detailed study of this topic, visit the “Texts for work” page.

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