What’s The Best Frequency For Instagram Ads?
Frequency refers to how often users see your ad during a campaign. The perfect frequency for Instagram ads ensures that your target audience sees your ad enough times to take action but not so much that they get irritated. A frequency of 1.5 to 2 impressions per user per day is often ideal for most businesses.
Frequency is an important parameter because if you are running an Instagram reel promotion then you dont want your audience to be overwhelmed by too many exposures in a short time. The frequency of the Instagram ad actually depends on your goals and the type of product you’re offering.
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